Concept
I waned to make sure people who are familiar with the Ski Apache brand could easily recognize that Apache Wind Rider ZipTour is an attraction at the resort. To achieve this, I used the mountain shaped A icon from the original Ski Apache logo and revised it with new graphic elements to represent Apache Wind Rider ZipTour.
Apache Wind Rider ZipTour Television Commercial
Apache Wind Rider ZipTour Helmet Design and Team Member Uniforms
Apache Wind Rider ZipTour Brochure
The Apache Wind Rider ZipTour customers are transported from the ticket booth to the launch pad via UTV, so I designed a custom vinyl body wrap for them.
Apache Wind Rider ZipTour Outdoor Billboard