Client: PU$HN Streetwear
Title: "PU$HN CREAM" (Cash Rules Everything Around Me)
Concept: PU$HN Streetwear a brand that's built on hard work and the entrepreneurial spirit. With that in mind, we wanted to produce a design that pays tribute to the Southern California tradition of Paleteros, while championing the idea of being your own boss, becoming successful and owning your own business.
The Paletero cart it painted in a traditional lowrider style with a high gloss finish, wire wheels and white wall tires. The Paletero man is also dressed in ostrich skin boots, jewelry, a cowboy hat and a Gucci fanny pack that's overflowing with cash.
